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Is Australia jealous of New Zealand?

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22 - New Zealand Day 2Australia is jealous of New Zealand’s brand strategy and has yet to “crack the marketing code”, according to Tourism Industry Association New Zealand chief executive Tim Cossar.

Travel Today reports Cossar noted the green-eyed monster rearing its head on a recent trip to Darwin for the ATEC Conference.

And speaking at the 10th anniversary of the “100% Pure” campaign, Tourism New Zealand Chief Executive George Hickton said it would be retained no matter which ad agency works on the account.

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Posted by Stefan on Sunday, June 14, 2009 at 11:34 am 
Filed under Travel News · Tagged with , , , ,

Comments

2 Responses to “Is Australia jealous of New Zealand?”
  1. pregnancy says:
    June 19, 2009 at 7:38 pm

    There is no reason for australia to jealous new zealand.

  2. *lynne* says:
    November 20, 2009 at 9:18 am

    How much of the jealousy is good-natured rivalry, vs serious ingrained (hate?)?

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